Building A Marketing Strategy with Justin Alva, AVP Growth at smallcase
In the episode, Justin and Sunil talk about creating a marketing strategy from scratch as Justin shares few learnings from his role at smallcase
Justin is an entrepreneur and a seasoned marketer who started his career by co-founding Whoopey, a deals/offer website similar to Groupon. After that, he played a crucial role in setting up the E-commerce platform at Sportskeeda. A few years later, he started another startup Cupick, a community-driven platform for visual artists where he worked for almost two years.
Currently, he is responsible for Growth at smallcase, an investment platform that allows individuals to invest in stocks and ETF portfolios (referred to as smallcases) with their existing DEMAT accounts.
Key Takeaways
Understanding your customer is the first step in creating a marketing strategy. Try segmenting them depending on their product usage.
Ask different questions to each user segment.
User research helps in creating the right messaging for your brand.