Building a scalable GTM strategy with Ashwin Krishna, Tact.ai
In this episode, Ashwin and Sunil discuss strategies to enter a new market, pick the right persona, set up Go-To-Market goals, and more.
Ashwin is a B2B marketing and growth leader with over 15 years of experience. Before joining Tact.ai, he scaled the marketing team from 0 to 35+ at Capillary Technologies and designed and set up the marketing processes, systems, and growth engine. At Tact.ai, he’s responsible for setting up the growth and marketing engine from scratch.
Key Takeaways
Before launching a product in a certain market you first need to ensure whether your company is ready or not by considering factors like funding, bandwidth, product/market fit, and integrations.
Primary research through LinkedIn, referrals, or partners is the best way to learn about a new market.
Analyzing inbound leads can be useful in helping prioritize target geographies.
Ashwin suggests marketers to built locally relevant and globally scalable marketing frameworks.
An update from our SaaS-exclusive job board
100ms is looking for a marketer to take up the challenge of designing a growth marketing and demand generation strategy, testing new ways to drive qualified leads, and setting a foundation for growth in 2021 and beyond.
100ms is building a platform for developers who want to integrate video-conferencing experiences into their apps, reducing shipping time from months to days. If you’re the right fit or know someone who is, you can apply here.