Implementing Product-led Growth in a B2B SaaS with Wes Bush from ProductLed
In this episode, Wes and Sunil talk about product qualified leads (PQLs), how to identify if your product qualifies for product-led growth, and more!
Wes Bush, the author of the bestselling book, "Product-Led Growth: How To Build a Product That Sells Itself", is the founder and CEO of ProductLed.
For starters, he explains in brief about product qualified leads (PQLs) and how to determine one for your SaaS. Then he talks about finding out if your product is right for product-led growth and implementing a PLG strategy for your SaaS.
He believes the way we buy software has changed forever over the last several years.
Gone are the days of hiding your product behind closed doors - where potential customers need to sit through a long, drawn-out sales call just to see what the product is capable of - it's time to lead with your product and let people see for themselves if you can deliver on your promise.
Product-Led Growth is simply how you turn this new approach to doing business into an executable business strategy.
An update from our Saas-exclusive job board
G2 is looking for a Business Development Representative to drive sales growth and develop relations with contacts and prospects. They’re looking for someone who can build a pipeline and execute on the early stages of the sales process.
If you feel you’re the right person who can accelerate G2’s growth, you can get more info and apply here!