Storytelling 101 with Sairam Krishan, Accel
In this episode, Sunil and Sairam discuss how to tell a story for different audiences – whether to an investor, founder, or executive.
Sairam has over a decade of experience in Marketing with companies like Freshworks, Wingify, iMocha, and currently Accel. We start by talking about what got Sairam interested in storytelling when he joined Freshworks back in 2011. Sairam talks about how to tell a story for each audience – an investor, founder, or executive.
In this episode, Sairam also talks about how he's educating people via his newsletter: https://thecmojournal.substack.com/
Key Takeaways
To convince new hires, companies need to tell a different story from what they tell to investors. It should answer the question “What’s in it for me?”
Founders cannot discount the importance of marketing in the early stage of the company.
Brands like CRED have shown SaaS companies how much can be done when it comes to branding.