Unscripted Conversations with Arjun Pillai, Insent.ai
In this episode, Sunil and Arjun discuss the learnings and challenges when building and growing his B2B SaaS product, Profoundis
Before founding Insent.ai, Arjun co-founded Profoundis, a B2B SaaS product that helped companies understand sales prospects better through existing public data. He worked on it for five years before exiting the company to FullContact.
This exit was the first-ever tech product acquisition from the state of Kerala, India in history!
After the acquisition, Arjun headed the Data Strategy team at FullContact where he worked for 15 months, before starting his second venture Insent.ai, which is a real-time B2B customer acquisition platform that helps businesses engage their sales prospects earlier in their buying cycle.
Key takeaways
To attract early employees and onboard them you need to create trust by explaining the problem statement and the solution you’re building to solve it.
When starting a company, it is important to trust your own ideas and decisions.
The future of B2B buying and selling is going to transition to real-time conversations. We’re yet to see the full potential of conversational marketing.