Unscripted Sessions with Steffen Hedebrandt, Co-founder, Dreamdata.io
In this episode, Steffen shares how he started Dreamdata.io and the idea behind starting it. He also talks about the GTM strategy his team is using.
Before starting Dreamdata.io, Steffen Hedebrandt successfully managed marketing and business teams at companies like Upwork & Airtame.
He’s currently the Co-founder & Chief Revenue Officer at Dreamdata.io, a B2B revenue attribution platform for small to midsize B2B companies.
Key Takeaways
About 98% of B2B companies are unaware they actually need an attribution platform.
For a B2B company, the ROI of an ad campaign can take 6-12 months (depending on the average sales cycle), making it important to leverage an attribution tool to understand which channels are driving revenue.
If you’re targeting a B2B company, it’s very important to educate them and create awareness about a particular solution before converting them.
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MoEngage is looking for a B2B content expert who can drive content development for their community, #GROWTH.
Through this community, MoEngage is empowering product, marketing, and growth teams with the insights and learnings to deliver the very best customer experience to their customers and unlock quick growth.
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2. SaaS Content @ Adaface
Adaface is changing the way tech recruitment works for Gen Z with their chatbot, Ada. They’re at a crucial stage in the company with amazing m-o-m growth and are growing their core team with talented and entrepreneurial members.
Adaface is looking for a SaaS Content Writer to produce content for their blog and website product pages and help expand the company's digital footprint, awareness, subscribers, and leads. You can read more about the role here.