Unscripted sessions with Surender Natarajan
We recently hosted Surendar Natarajan on our podcast, where we talked about some fascinating facts about B2B SaaS marketing. How is Adapt.io handling the situation currently? How industries are affected economically and how you can keep hiring the right people or remote workforce with perfection. Â
But first, I'd like to tell you a little bit about what is Adapt.io?
Adapt.io is a 3-year-old B2B SaaS company, which was a bootstrap startup with a team of 30+ experts. Adapt.io is a sales acceleration platform that helps B2B companies with the database for sales and marketing teams.Â
Key Highlights :Â
Adapt.io has 99% accuracy with their database.Â
Its a leader in G2 crowds product for sales quadrant in 2019.Â
Adapt.io started making positive cash flow in less than one year & has been making a profit since then.Â
Here's a quick read from the podcast :Â
"Lengthy hiring process could help to build a great team for your company. A team is what makes the company is what I believe. Our biggest strength is our culture."
Surendar prefers to hire his employees by himself, which has been one of the most crucial reasons behind Adapt's early success.
"We prefer quality over quantity, unlike many other B2B SaaS companies like us. Times have changed, Its a trade-off between how many people you can reach versus the quality of the reach."Â
Surendar firmly believes in providing the most accurate and up to date data to the customers and has been doing it successfully with a 99% accuracy so far!Â
"I think this is a great time for India and especially the SaaS industry growing, and the typical model that all of us follow, which is to build from India & sell predominantly to the US."Â
Adapt.io has been working on similar models for over the past 10-12 years.
Alright! So this was a quick read for you from our latest podcast with Surendar Natarajan! To know more things like,Â
How the SaaS industry will be in the next 1 year?Â
Which is Surendar's all-time favorite book?
Can India become the next SaaS capital in the world?Â
Rapid-fire round with Surendar!