Using personalized videos with Matthew Barnett, CEO of Bonjoro
In this episode, Matthew shares what results can B2B SaaS organizations expect from personalized videos and his personal productivity tips for startup founders
Bonjoro helps you send personalized videos to customers. This is could be for onboarding, sales, asking for reviews, thanking them, and more.
It’s very interesting to learn how Bonjoro started. When Matthew was running an agency (based out of Australia) he faced a huge challenge. He and his team weren’t able to engage with leads coming from the US and UK due to the timezone difference.
To solve this they built an internal platform that was used to send welcome videos to these leads at a specific time. They would record videos and schedule them every day. These videos enabled them to engage with leads at a personal level.
After six months of building the platform, they saw a lot of interest from clients wanting to use it for their own company. That’s when the team knew they were onto something big and started to work on it full-time.
An update from our SaaS-exclusive job board
Whatfix is looking for an Automation Specialist and Marketo/Pardot expert to play an active role in supporting demand generation campaigns to achieve marketing and sales pipeline goals, and customer communication efforts.
If you’re the right person for this role, you can apply here!
Are you hunting for talent to join your B2B SaaS org? You can post your listing on our job board here.